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How to Do SEO for Your New Website 10-Step Guide

Zveřejněno Helena Šedivá na 26. června 2025
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Semrush’s Backlink Analytics tool allows you to study your backlink profile to set a benchmark. To prevent this from happening, you must incorpporate improving your site’s load time in your SEO strategy. A whopping 83% of users expect your website to load in three seconds or less — and if it doesn’t, they’ll leave. You can also look at the “people also ask” section to see what questions people ask around the subject. It’s a great way to get inspiration for shaping your content.

AdWords and Facebook are further vehicles for reaching the appropriate audiences with more refined messaging. I think it’s important to create personas for your current visitors and the type of visitors you want to attract. Get actionable tips for Google Ads management to reach your digital marketing goals and achieve long-lasting PPC success…. Without experience, businesses can potentially waste money and time on their SEO efforts without seeing any results.
SEO Content Strategy: The Ultimate Guide to Rank Higher
It also includes an assessment of your current performance, a competitive analysis, a site audit, and a link building strategy. An SEO strategy is a plan detailing what you’ll do to improve your website’s chances of appearing high in search results. Which can increase organic (unpaid) traffic to your website and even drive more conversions. When you’re creating your SEO marketing strategy, you’ll want to make sure local SEO makes the list. When it comes to SEO planning, voice search is one of the newest ways for users to search for information.
Customers who did not convert through SEO strategies might convert with targeted, personalized PPC ads and vice versa.This way, the AI can confidently highlight your products or services.If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month.In this scenario, you should go beyond the average historical SEO update and give it a full refresh.
Creating a well-defined SEO strategy will help your business succeed among the many other websites, companies, and brands seeking attention online. Understanding how to create an SEO strategy is essential in this competitive landscape. With ever-changing search engine guidelines and best practices, your business will thrive with a solid strategy that meets your marketing goals. Off-page SEO refers to actions taken outside your website to improve search engine rankings. It builds authority and credibility by showing search engines that others value your content.

How to create an effective SEO strategy

When they do, they usually appear at the top with a „Sponsored“ or „Ad“ label. A featured snippet is the boxed answer Google shows at the top of some search results (aka position zero). It pulls a short, direct answer from a web page and links back to it, giving you massive visibility and click-through rates up to 44%. Technical SEO lays the foundation like a solid midfield pass, but it’s content optimization that drives the ball into the net.

Continuously evaluate your work because there are always opportunities for growth. You need to measure and report on them at least monthly to stay on track. Once you’re finished, click „Send and proceed to next,“ and you will move on to the next domain without leaving the screen. The tool displays a list of all your errors, explaining each issue and how to fix it. In this case, we want to see the technical errors—the most critical issues—so we click on „Errors.“

Content creation plays a vital role in SEO by delivering value to users while helping search engines understand your site. High-quality content answers user queries, boosts engagement, and increases the chances of earning backlinks. On-page SEO focuses on optimizing individual pages to improve search visibility and user experience.

Let’s finish off with some SEO strategies, best practices, and tips to help you get the most out of your time. There are lots of schema types that apply to different types of businesses. You can learn more about schema & markup in our guide to schema for SEO. SEO is what you do to rank higher on Google and get more traffic to your site. In the “In Progress” tab, start conversations with your chosen prospects directly from the Semrush tool.
Keyword research is the process of finding & analyzing what relevant audiences search for in search engines. The tool lets you monitor your overall organic visibility, where 100% means a top ranking for all keywords and 0% means you rank outside the top 100 for all keywords. Use Semrush’s Link Building Tool to start building quality backlinks. The goal is to deliver the best content and user experiences across search, AI tools, and local discovery. Local SEO Anomaly citations – mentions of your business name, address, and phone number (NAP) on directories – help Google verify your legitimacy and boost your local search presence. Consistent listings across platforms like Yelp, Yellow Pages, Apple Maps, and industry-specific sites improve trust and visibility in the local pack.

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